It wears all day. Ate pizza, and most of it stayed. Ate soup one day and it completely didn't budge.
Kiss proof, doesn't transfer onto my water bottle. Keeps pretty well for 5 hours on me, with constant speaking at my job. Love this lipstick, definitely getting more from this brand. Oh, and it's very opaque - I just need one application to get it to have the color

I love the color but I tried it on and wore it for an hour and started flaking off and in my mouth. Maybe I got a bad one idk.